At the time that Pepsi and Coke were giving away things like airplanes and trips to islands under their cap, I came up with an idea that matched Snapple’s kitschy attitude by poking fun at all those “UTC” promotions. 

 

The idea that you could “Win Nothing” – no car payments, no taxes, no legal fees – was so well-appreciated by Snapple’s target that my campaign became AdWeek's "Top Ten Promotion of the Decade”.

 

It was so successful for Snapple that it was brought back again last year.   And it’s poetic justice that I got nothing for it – no credit, no interviews, no money.

 

 

Agency:  The Marketing Continuum

Client:  Snapple