Staples was sitting on the data.  All they needed was someone to unclutter it.  

My first foray into what we named Data Storytelling (trademark pending), we found that people like to unclutter their workspaces in Q1. In fact, there is such a strong desire to clear out files, reorganize desks and get ready for tax prep, that there is a whole season that is actually bigger than back to school. It’s called “back to work” and to get Staples business customers in the mind frame all we had to do was tell stories, correlating how uncluttered offices = uncluttered thinking.

 

The campaign, launched in January, was applied to every conceivable marketing tactic, from the website, to social, to email, to in-store signage and circulars. The data is back – and happy to say, we don’t  need to spin the numbers to tell a success story.

 

Client: Staples