As a pioneer of liberal Judaism with a 141 year history of firsts, Hebrew Union College-Jewish Institute of Religion's marketing and recruiting materials didn’t reflect the progressive institution they represent.

 

The challenge was compounded by HUC’s 20-year old brand identity. It looked dated, didn’t scale well, and was designed before digital and social media were such a vital part of marketing communications.

 

Over the course of a year, I worked with Shavrick & Partners to update their messaging and brand identity.  I also rediscovered my Yiddish vocabulary.  And felt like a big 'macher'. 

 

Client: Hebrew Union College

Agency:  Shavrick & Partners