The introduction of  Nexium 24HR marked the biggest RX to over-the-counter launch in the history of Pfizer.   And they put their trust in my creative group's hand.

 

To make sure the Pfizer brand team hit their ambitious numbers, we partnered with Walmart, using their Game Time platform to get Nexium 24HR on the game day list. 

 

By designing a Shopper UX and launching a nationwide tour, we helped millions of heartburn sufferers take their game day celebration to the next level

​

Client:  Pfizer

Agency:  TracyLocke