A GREAT INSIGHT IS NOTHING TO SNEEZE AT

Knowing that 65% of people only take Emergen-C when they feel sick meant we had to change the perception from reactive to preventive. And for that, we needed a very contagious idea.

The Feel Good Epidemic started with loading up on a daily dose of Vitamin C and ended with fewer sick days.   We even encouraged people to “call in well”. 

Client:  Pfizer

Agency:   TracyLocke